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Toyota offered three unique WiLL-brand cars from 2000 to 2005. The series was based on the mechanicals of existing Toyota models but intended to appeal to markets outside the automaker's traditional middle-age, middle-class demographic. The American Scion brand is based on a similar youth-focused marketing concept. The WiLL Vi was produced from 2000 to 2001 and sold only in the Japanese domestic market. They had bench seats for both front and rear passengers, with the gearshift installed on the dashboard. One of the few options was a canvas-sliding roof. Sales were disappointing, so 2002 model was entirely redesigned. The WiLL brand was part of a marketing approach shared by a group of Japanese companies offering products and services focused on the youth demographic from 1999 to 2004. This selective marketing experiment reflected a Japanese engineering philosophy called Kansei engineering. A partial list of WiLL branded products include: WiLL vehicles (Toyota) WiLL Sweet Brown Beer (Asahi Breweries) WiLL on time chocolate (Ezaki Glico Candy) WiLL OneWeek room freshener (Kao Corporation) WiLL Vacuum Cleaner (Panasonic) WiLL stationery "Actic" (Kokuyo Co., Ltd.)

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, tillsammans med en nära Canon PowerShot G15 01/06 2017 Bilden tagen med 7.0mm, f/2.8s, 1/1250s, ISO 80